Back in July of 2009, The Wall Street Journal coined musician, singer, songwriter and producer Salme Dahlstrom a “music licensing queen” when each song off her 2008 album titled ‘The Acid Cowgirl Audio Trade’ had successfully been placed. Off the album, most popular track “C’mon Y’All,” climbed Billboard’s Dance Chart and eventually received prominent placements in major ad campaigns for CoverGirl, Suave, and Kellogg’s that ran on primetime network television for months.
At the time, Dahlstrom was not only just getting noticed, she was just getting started. Dahlstrom continued to write and produce music that were licensable. She released ‘Pop Propaganda Volume 1: Bang’ in June of 2013, followed-up by ‘Pop Propaganda Volume 2: Retro Funk Soul Junction’ released in September of 2014. Still fresh to the licensing game, the six-song collection off of Vol.2 contains the single ‘Pop Ur Heart Out’, accompanied by a trio of remixes of the track by SpekrFreks, DJ Phunkae, and Quadrat Beat.
“I played all the instruments, I programmed, produced, edited and mixed it all myself,” Dahlstrom says of her creative process. “Except for a couple of guest vocalists, I did that too – the singing, that is.”
While ‘Pop Propaganda Volume 1’ saw Dahlstrom exploring electro beats and allowed her to bend her style to the popular EDM sound, ‘Pop Propaganda Volume 2’ brings her back to the break beats that she loves the most.
“I am glad to be back in break beat territory,” she explains. “I needed a vacation from it, to gain some perspective, and now I feel like I have something new to bring to the genre.”
She continues, saying, “‘Pop Propaganda Volume 2’ calls back to my love of the British ‘Big Beat’ movement. Big beats, funky guitars, and a tongue-in-cheek attitude. There’s a soul influence, too.” She explains, “I wanted to write from a more poetic place,” Adding “These songs are attempts to tell the same old story of love from a fresh angle. I picked ‘Pop Ur Heart Out’ as the first single because it’s vastly different from anything I’ve done before.”
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GENRES: Big Beat, Dance, Electronic, Pop
MOODS: Celebratory, Cheerful, Clubby, Energetic, Groovy, Laidback, Upbeat
TRACK 01: “Love + Shine” — Love, Shine, I Love You
TRACK 02: “Pop Yur Heart Out” — Pop your heart out baby
TRACK 03: “Super Funky Babes” — C’mon c’mon, get your summer on, celebrate the good times
TRACK 04: “Bodies In Motion” — Bodies in motion, Na na
TRACK 05: “Rockin’ On The Spot” — Rockin’ on the spot, celebration
TRACK 06: “Barcelona Babe” — Hey, hey yeah
TRACK 07: “Pop Ur Heart Out (SpekrFreks Mix)” — Pop your heart out baby
TRACK 08: “Pop Ur Heart Out (DJ Phunkae Mix)” — Pop your heart out baby
TRACK 09: “Pop Ur Heart Out (Quadrat Beat Mix)” — Pop your heart out baby
SIMILAR ARTISTS: Fatboy Slim, Garbage, Gwen Stefani, Pink, U2
KEY ELEMENTS: Electric Guitar, Female Vocals, Guitar, Horns, Piano, Strings, Synth